Myopia is becoming more prevalent. In the last 50 years, the number of people with myopia in the UK has more than doubled – going from 10% in the 1960s to 23% in the 2000s (1). Studies predict that by 2050 more than 50% of the global population will be myopic (2).
- 55% of non-traumatic retinal detachments can be attributed to myopia (3). 55% 55%
- High myopes have a 50% higher chance of developing glaucoma than those with low levels of myopia (4). 50% 50%
We are obligated to help our patients understand these facts.
There is good news, though. Firstly, we can give practical, evidence-based advice to parents and young people that may stop them from ever becoming myopic – such as spending 40-80 minutes outside daily.
And for those who are already myopic, we can recommend treatments that may reduce the end amount of myopia they have. In the UK, these include soft contact lenses such as MiSight from CooperVision, spectacles and ortho-k lenses such as EyeDream.
Taking action at the early stages of a child’s myopia progression could have a critical effect on the future health of their vision.
Recommending EyeDream is an example of such an intervention. Ortho-k lenses, such as EyeDream, have effectively demonstrated that they can reduce myopia progression – in many studies over many years.
To promote awareness of Myopia Management and help patients understand their choices, we have created an array of new multimedia content, including:
Social media posts
Web page builder
Literature & displays
Myopia Management infographic
Here’s a short list of what we’ve produced:
- Social posts with text, images and videos (Twitter, Facebook and Instagram)
- Web-pack – this will help you to build your own Myopia Management May web page – a place to direct your patients for more information
- Patient information leaflets
- A practice infographic poster
- Practice window stickers
See the web-pack in action. Check out our Myopia Management ‘Sample Page.’
Need a refresher?
If you would like an EyeDream refresher, or an update on our current understanding of Myopia Management, why not take our online EyeDream course?
EyeDream Front of House
We also have a course for your support staff – helping them understand EyeDream and discussing ways to talk about it with patients.
Myopia Management content download registration form
The media content for this campaign is available to all EyeDream accounts. To receive access, please fill in the form and hit submit.
We manually verify all submissions, so please allow a short time for us to acknowledge your request and reply (Mon to Fri – 9:00 to 17:00)
Please scroll down to complete the form.
1 – McCullough et al. Six Year Refractive Change among White Children and Young Adults: Evidence for Significant Increase in Myopia among White UK Children. PLos One. 2016 Jan 19;11(1):e014332
2 – Holden et al. Global Prevalence of Myopia and High Myopia and Temporal Trends from 2000 through 2050. Ophthalmology. 2016 Mys;123(5):1036-42
3 – The Eye Disease Case-Control Study Group, 1993. Risk factors for idiopathic rhegmatogenous retinal detachment. Am. J. Epidemiol.
4 – Williams K, Hammond C. High myopia and its risks. Community Eye Health. 2019.
EyeDream is manufactured using Boston materials