Myopia Management

Patient awareness resources

We have created a range of materials to help promote the important and pressing message of Myopia Management. This web page discusses why we have done this, what we are doing to promote Myopia Management, and how you can help.

Jump ahead:   Why?  |  What?  |  How?Register

Myopia Management 

Patient awareness resources

We have created a range of materials to help promote the important and pressing message of Myopia Management. This web page discusses why we have done this, what we are doing to promote Myopia Management, and how you can help.

Jump ahead: Why? | What? | How? | Register

 

 

Why?

Myopia is becoming more prevalent. In the last 50 years, the number of people with myopia in the UK has more than doubled – going from 10% in the 1960s to 23% in the 2000s (1). Studies predict that by 2050 more than 50% of the global population will be myopic (2).

We know that a person with myopia is more likely to develop eye disease in later life. And we know that the more myopic a person is, the more likely that is to happen.
  • 55% of non-traumatic retinal detachments can be attributed to myopia (3). 55% 55%
  • High myopes have a 50% higher chance of developing glaucoma than those with low levels of myopia (4). 50% 50%

We are obligated to help our patients understand these facts.

There is good news, though. Firstly, we can give practical, evidence-based advice to parents and young people that may stop them from ever becoming myopic – such as spending 40-80 minutes outside daily.

And for those who are already myopic, we can recommend treatments that may reduce the end amount of myopia they have. In the UK, these include soft contact lenses such as MiSight from CooperVision, spectacles and ortho-k lenses such as EyeDream.

Taking action at the early stages of a child’s myopia progression could have a critical effect on the future health of their vision.

 

 

 

 

Recommending EyeDream is an example of such an intervention. Ortho-k lenses, such as EyeDream, have effectively demonstrated that they can reduce myopia progression – in many studies over many years.

What?

To promote awareness of Myopia Management and help patients understand their choices, we have created an array of new multimedia content, including:

Social media posts

Web page builder

Literature & displays

!

Myopia Management infographic

Here’s a short list of what we’ve produced:

  • Social posts with text, images and videos (Twitter, Facebook and Instagram)
  • Web-pack – this will help you to build your own Myopia Management May web page – a place to direct your patients for more information
  • Patient information leaflets
  • A practice infographic poster
  • Practice window stickers

See the web-pack in action. Check out our Myopia Management ‘Sample Page.’

How?

We want this message to meet as many eyes and ears as possible – here’s how you can help:

  • Register to participate in our campaign using the form at the bottom of this page.
  • We will then send you a link to our Myopia Management content folder. If requested, we will post the printed items.
  • Use the content in this folder and the printed items to spread the Myopia Management message – post to as many social channels as you have, build a web page using our pack, give the poster pride of place in your practice and pop up the window sticker.

We have created a # to accompany the campaign – use it wherever possible.

#EyeDreamVsMyopia

Need a refresher?

EyeDream Accreditation

If you would like an EyeDream refresher, or an update on our current understanding of Myopia Management, why not take our online EyeDream course?

EyeDream Front of House

We also have a course for your support staff – helping them understand EyeDream and discussing ways to talk about it with patients.

Registration

Myopia Management content download registration form

The media content for this campaign is available to all EyeDream accounts. To receive access, please fill in the form and hit submit.

We manually verify all submissions, so please allow a short time for us to acknowledge your request and reply (Mon to Fri – 9:00 to 17:00)

Please scroll down to complete the form.

References

1 – McCullough et al. Six Year Refractive Change among White Children and Young Adults: Evidence for Significant Increase in Myopia among White UK Children. PLos One. 2016 Jan 19;11(1):e014332

2 – Holden et al. Global Prevalence of Myopia and High Myopia and Temporal Trends from 2000 through 2050. Ophthalmology. 2016 Mys;123(5):1036-42

3 – The Eye Disease Case-Control Study Group, 1993. Risk factors for idiopathic rhegmatogenous retinal detachment. Am. J. Epidemiol.

4 – Williams K, Hammond C. High myopia and its risks. Community Eye Health. 2019.

EyeDream is manufactured using Boston materials